Amazon makes a move which could fundamentally change retail sales

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Thursday, 08 December 2011 20:41

Online retailing leader Amazon is to make a compelling offer this coming Saturday – use their smartphone app to compare prices, and they'll effectively pay you $5 to walk out of the store. It is an historic move in the evolution of retail sales. As smart phone penetration heads for ubiquity, the price comparison app might go mainstream quite quickly from here. For the customer, it means getting accurate comparison information before a purchase. For the shopping app provider it means an opportunity to make a bid on a customer's patronage at the time- and point-of-sale, inside a competitor's bricks and mortar, at the same time as creating a marketing intelligence tool par excellence. A bold move indeed... Continue Reading Amazon makes a move which could fundamentally change retail salesSection: Good ThinkingTags: Advertising, Amazon, Retail, Smartphone Related Articles: New Kindle line to be offered at Best Buy, Staples Retail evolves: the wireless, handheld store assistant Amazon launches Cloud Drive and Cloud Player Online Holiday Season Spending Growing 25 Percent Versus 2005 HP demonstrates Retail Store Assistant Amazon introduces cut-price, ad-supported Kindle with Special Offers