Al Ghanim: Our strategy for 2010 is to evolve and stay strong. At the beginning of each year, Al Mazaya adopts a new primary theme and slogan that reflect the company’s internal and external strategies and plans for the period ahead. These themes and slogans serve as guidelines for the achievement of the company’s goals for that particular year, as well as providing clients, shareholders and the public with a fresh new perspective and insight. The company’s chosen theme for the year 2010 is ‘Aim to Evolve’, which follows as an extension and in support of the 2009 theme, ‘Aim to Elevate’. theme. The new theme reflects Al Mazaya’s ongoing endeavor to produce and deliver a range of distinguished services, products, real estate funds and human resources and to exceed quality levels with each new year.

Accompanying Al Mazaya’s new branding is a brand new message and focus in the area of corporate and social responsibility. The company has undertaken a detailed branding initiative in order to ensure the effective communication of its message via correct and efficient channels, thereby maximizing brand integrity. Part of this initiative entails continuous review and updating of the company’s messages. The new slogan will appear on all of the company’s corporate marketing and advertising materials, its website, its official letterhead and other materials.

Speaking of the company’s new theme, the firm’s Marketing AVP, Mr. Jasim Al Ghanim said, “The themes selected by Al Mazaya each year specifically selected to fall within the overall “Aim to lead” theme. To us, they are much more than mere words; rather, they are the basis on which we evaluate our work. This year, we have a dual-pronged approach, which entails both evolving and strengthening our leadership within our scope of activity. Al Mazaya has always enjoyed a position of leadership with regard to new projects, devising creative real estate concepts and ideas that seek to develop the property market and maintaining our fundamental commitment towards social and corporate skills development. This year, we aim not only to lead the group, but to further excel in the provision of quality services across the spectrum of our activities.”

“The logo accompanying our new slogan is a set of three intertwined geometric symbols, namely a square - 4 sides, a pentagon - 5 sides, and an octagon - 8 sides. Together, these symbols create a unified and progressive form that represent an evolution from last year’s four-sided symbols, and also hints at the evolution of the Al Mazaya brand with regard to its corporate and social responsibilities, the ideals it strives to uphold and the goals it sets out to achieve,” said Al Ghanim.

Al Ghanim reiterated that the company is determination to continue its success and growth, and went on to report that all of Al Mazaya’s projects in Kuwait and Dubai are progressing well and that the company is gearing up for large-scale delivery on a number of projects in 2010.

In support of the company’s new theme and in celebration of its 6th year in the market, Al Mazaya has introduced 6 keywords which will serve as the brand’s core values: STRENGTH, ENDURANCE, STABILITY, COMMITMENT, GROWTH and INNOVATION. - eyeofdubai.com