KUWAIT, Jan 18 (KUNA) -- Kuwait's giant mobile telecommunications provider Zain said Monday its strategy for 2010 focuses on the direct contact with customers and cooperation partners.
Speaking to reporters here, Zain's CEO Khaled Al-Hajri said the strategy declares 2010 "the year of belongingness and challenge" in realizing the targets of the company.
"The targets include brining the company to the closest possible point to its customers," Al-Hajri revealed.
He made the remarks after taking part in Zain's sixth annual meeting with the service distributers in Egypt's Red Sea resort of Sharm El-Sheikh.
"The meeting, chaired by Zain's Managing Director and Deputy Chairman Dr. Saad Al-Barrak, reviewed the company's efforts to strengthen the relationship with clients," he pointed out.
"The company always gives precedence to its customers, so it raised the slogan of 'partnership is the start, customer is the goal.' "The recent meeting helped develop what can be called a new protocol of cooperation between the company and the authorized distributors; it marks a big stride towards the stated targets," Al-Hajri went on to say.
Zain has a great number of authorized distributors that are widely spread in the Middle East market to offer a wide range of services. Since they are part of Zain, they have a continuous connection to the company's payment network for customer support and bill handling. The distributors include Advanced Communications Co., Al Hama International Center, Al Hatef Al Awal Trading Est., Al Jazi General Trading Contracting Co., Al Nuzha Phone Co., Al Nuzha Phone Co., Al Sour Al Rabee Est., Al Zaid Communication Group, Automated Services Network Co. - "e-net" phone, Al-Dar Equipment and Trading (K-Tel), Alfain Mobile 2000, and Barrak International Center Co. - Kuna